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This page defines every count shown for a study on the Studies list and on the study page. Only interviews from the live link count: preview and test-link interviews never appear in any metric. Opens, Interviews, and Reply rate appear as columns and filters in the Studies list and in the study page footer.
  • Opens: interviews started from the live link, whether or not the participant replied. A participant counts once per browser: reopening the link in the same browser returns to the same interview.
  • Interviews: opens where the participant replied at least once.
  • Reply rate: Interviews divided by Opens, rounded to a whole percent.
  • Completed interviews: interviews marked complete (see Interviews). Shown under Completed interview limit, as 32 of 50 interviews complete, or 32 interviews complete when no limit is set. This is the count the completed interview limit uses.
  • Replies: messages the participant sent in one interview. Shown on each row of the interview list, as 12 replies.

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Example

For the checkout study, 400 Opens and 120 Interviews give a Reply rate of 30%: 280 shoppers opened the link and left without typing. If 90 of the 120 interviews are complete and no limit is set, Completed interview limit reads 90 interviews complete.

Manage your studies

Sort and filter the Studies list by these metrics.

Usage

Interviews used against your trial or plan.