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A study is one research project in Pillow: what you want to learn, the agent and interview guide that ask about it, the link participants open, and the interviews and insights that come back. Every study is in one of three states, Draft, Live, or Ended, shown in the Studies list.

What a study holds

  • Setup: the title, study goals, research notes, agent, outreach message, interview guide, study depth, supported languages, completed interview limit, and an optional reward. You set all of it in the builder; see Create a study.
  • Links: a live link for participants and a test link for your team. Interviews from the test link never appear in the study’s results.
  • Results: the interviews, and the Summary and Overview Pillow writes when the study ends. See Insights.

States

Draft

You’re building the study. Participants can’t reach it, but you and your team can preview it.
  • You can change: everything, in the Study Builder.
  • Next: Launch makes it Live.

Live

The live link accepts participants, and their interviews arrive on the study page.
  • You can change: everything except the interview guide’s items and the interview type. Both lock when the study goes live, so every interview in the study answers the same guide and the results stay comparable.
  • When changes apply: edits in Settings > Brief and Settings > Reward wait until you click Save and publish; participants keep the published version until then. The completed interview limit applies as soon as you change it.
  • Next: End study makes it Ended. A study can also end on its own, for example at its completed interview limit. See End a study.

Ended

The link stops accepting new participants, and Pillow writes the Summary and Overview from every interview.
  • You can change: nothing in the setup; Settings > Brief is read-only. The Reward tab still downloads collected identifiers and draws winners.
  • Next: none. Ended is final; to run the study again, duplicate it.

Launch a study

Preview, go live, and edit while live.

Manage your studies

Duplicate a study to run it again.