Study components
A study is built from these elements:| Component | Description |
|---|---|
| Goals | The questions you want answered, what you’re trying to learn from users |
| Persona | Who you want to interview (demographics, behavior, attributes) |
| Agent | Your Researcher Agent’s personality (name, gender, look, tone, reveal policy) |
| Outreach | The first message users see when they open the study link |
| Reward | An optional incentive your agent offers participants for completing the interview |
| Interview depth | How many questions and follow-ups the agent asks (Express, Quick, Balanced, or Deep) |
Study statuses
A study moves through different statuses during its lifecycle:| Status | Description |
|---|---|
| Draft | Being configured. Not accessible to users. |
| Testing | Test mode active. Interviews are excluded from insights. |
| Live | Collecting real responses. Interviews contribute to insights. |
| Ended | Terminated. Read-only, no new interviews. |
Deleting a study
You can permanently delete one or more studies from the study table.
If any selected studies are currently Live or Testing, the dialog warns you before proceeding.
Key metrics
Each study tracks important metrics:- Opens: how many people started an interview
- Interviews: how many people replied at least once
- Reply rate: Interviews ÷ Opens, as a percentage
What’s next
Create a study
Learn how to set up your first study.
Test vs. live mode
Understand when to test and when to go live.
Broadcast your study
Share your study link with users.
Target SDK audiences
Automatically launch studies to specific user cohorts.
Interviews
Understand how agent interviews work.