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A reward gives participants a reason to finish the interview. Your agent announces it during the interview, and Pillow collects a contact identifier so you can reach the people you owe.
You decide and fulfill the reward yourself (a gift card, store credit, swag) using the identifiers you collect here. Pillow doesn’t process or pay out rewards.

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Set up a reward

Configure rewards in the Study Builder when you create or edit a study. After a study is live, you can review the configuration read-only on the Reward tab in study settings.
1

Enable the reward

In the builder, open the reward settings and turn on Enable reward.
2

Choose how it's given

Set Attribution to decide who receives the reward (see below).
3

Describe what you're offering

Enter the reward in What you’re offering. The agent uses this text verbatim, so write it the way you want participants to read it, for example a 50€ Amazon gift card or a free t-shirt.
4

Collect an identifier

Turn on Collect an identifier and pick what the agent asks for.

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Choose how the reward is given

Attribution controls who gets rewarded: Use a Draw when you want to cap cost (one $100 winner), and an Automatic reward when every completion should be rewarded (a discount code for all).

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Guide the agent Optional

Use Agent instructions to tell the agent how to handle the reward. For example, “share voucher code SUMMER15OFF at the end of the interview,” or private notes the agent should follow but never reveal to the participant.

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Collect an identifier

So you can reach winners or send rewards, the agent asks each participant for one identifier at the end of the interview. In a video interview, a dedicated text field appears below that question. The camera and microphone turn off, and there is no recording button. Participants type their identifier and select Send at the bottom of the screen, or choose Prefer not to share. The identifier is saved in reward details; only an acknowledgment appears in the interview transcript.
Already passing contact info as session metadata? Turn Collect an identifier off so the agent doesn’t ask for something you already have.

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Download identifier outcomes

Identifier collection is processed independently from interview summaries, then listed on the Reward tab in study settings.
  1. Open your study and go to Settings → Reward.
  2. Under Identifier collection, review the Collected, Not collected, and Failed totals.
  3. Click Download … responses as CSV to export the completed outcomes.
The CSV contains one row for each interview after identifier processing finishes. The collection_status column has one of these values:
  • collected: The participant supplied an identifier. The identifier columns contain its type, value, and collection time.
  • not_collected: Processing finished and no identifier was supplied. The identifier columns are blank.
  • failed: Processing could not establish an outcome. The identifier columns are blank.
Each interview appears after processing reaches one of these outcomes. Pending interviews appear in a later download once processing finishes.
Collected identifiers are personal data, so handle the CSV in line with your privacy policy.

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Draw your winners

When your reward uses a Draw, pick your winners from the same section. The button names how many you set, and the result lists each winner with a link to their interview. Every distinct identifier gets one entry, so odds stay equal however many interviews someone completed. Copy the winners before closing the dialog, since each run produces a fresh, independent draw.

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What’s next

Create a study

Set up your agent, interview guide, and reward in the builder.

Customize metadata

Pass contact info you already have instead of collecting it.

Broadcast your study

Get your reward in front of more participants.

AI disclosure

Understand what participants are told about the agent.