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A reward gives participants a reason to finish the interview. Your agent announces it during the interview, and Pillow collects a contact identifier so you can reach the people you owe.
Pillow doesn’t process or pay out rewards. You decide and fulfill the reward yourself (a gift card, store credit, swag) using the identifiers you collect here.

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Set up a reward

Configure rewards in the Study Builder when you create or edit a study. After a study is live, you can review the configuration read-only on the Reward tab in study settings.
1

Enable the reward

In the builder, open the reward settings and turn on Enable reward.
2

Choose how it's given

Set Attribution to decide who receives the reward (see below).
3

Describe what you're offering

Enter the reward in What you’re offering. The agent uses this text verbatim, so write it the way you want participants to read it, for example a 50€ Amazon gift card or a free t-shirt.
4

Collect an identifier

Turn on Collect an identifier and pick what the agent asks for.

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Choose how the reward is given

Attribution controls who gets rewarded:
AttributionWho receives itExtra setting
DrawA limited number of winners chosen at random from everyone who completes the interviewNumber of winners
Automatic rewardEvery participant who completes the interviewNone
Use a Draw when you want to cap cost (one $100 winner), and an Automatic reward when every completion should be rewarded (a discount code for all).

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Guide the agent Optional

Use Agent instructions to tell the agent how to handle the reward. For example, “share voucher code SUMMER15OFF at the end of the interview,” or private notes the agent should follow but never reveal to the participant.

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Collect an identifier

So you can reach winners or send rewards, the agent asks each participant for one identifier at the end of the interview.
IdentifierWhat participants share
EmailTheir email address
Phone numberTheir phone number
UsernameTheir account username
CustomWhatever you define; set the exact label, like employee ID
Already passing contact info as session metadata? Turn Collect an identifier off so the agent doesn’t ask for something you already have.

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Download collected identifiers

Identifiers are extracted from participant replies after each interview is summarized, then listed on the Reward tab in study settings.
  1. Open your study and go to Settings → Reward.
  2. Under Collected identifiers, see the running count and when the last one arrived.
  3. Click Download CSV to export the full list.
Collected identifiers are personal data, so handle the CSV in line with your privacy policy.

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What’s next

Create a study

Set up your agent, goals, and reward in the builder.

Customize metadata

Pass contact info you already have instead of collecting it.

Broadcast your study

Get your reward in front of more participants.

AI disclosure

Understand what participants are told about the agent.