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A reward gives participants a reason to finish the interview. The agent recaps the reward when participants ask about it and, right before the interview wraps up, asks for a way to reach them. You then deliver the reward yourself using the identifiers Pillow collects: Pillow doesn’t pay out rewards. Before you start
  • Decide how you’ll reach participants. If you turn off Collect an identifier, the agent asks for nothing, and the study has no identifier list, CSV, or draw in Pillow. Turn it off only when you can reach participants another way, for example contact details you pass as participant metadata.

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Set up a reward

1

Turn on the reward

In the Study Builder, on the study page, go to the Reward section and turn on Enable reward.
2

Choose who gets the reward

Under Attribution, pick one:
  • Draw (the default): a set number of winners, picked at random. Set Number of winners (default 1).
  • Automatic reward: every participant who completes the interview.
3

Describe what you're offering

In What you’re offering, enter the reward, for example a €20 voucher for your next order. The agent uses this text word for word. The reward takes effect once this field has text.
4

Optional: Add agent instructions

In Agent instructions, add directives the agent follows or private notes it keeps to itself, for example:
Winners are contacted by email by October 15. Don’t mention the voucher’s expiry date.
When the agent asks for an identifier, it says when participants will hear back using these instructions. Without them, it says only that the team will be in touch once interviews are collected, with no date.
5

Choose the identifier to collect

Collect an identifier is on by default. Under Identifier to collect, pick what the agent asks for; Email is the default. Custom asks for what you name in Custom identifier, for example employee ID.
The reward saves automatically.

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What participants experience

  • If a participant asks about the reward during the interview, the agent recaps it and explains that they must complete the interview to receive it (or to enter the draw), then returns to the interview.
  • Right before wrapping up, the agent asks for the identifier as a way for your team to reach them. It never asks earlier, and it asks for nothing else.
  • A participant can decline without changing whether their interview counts as complete. The agent finishes the interview normally.

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Change the reward

  • Draft study: edit the Reward section of the study page.
  • Live study: open Settings > Reward. Edits are staged until you click Save and publish (see Launch a study).
  • Ended study: the reward is read-only, shown as Prize draw or Guaranteed reward. Downloading identifiers and drawing winners still work.

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Download collected identifiers

Identifiers are in the Collected identifiers section of the study’s Settings > Reward. An identifier appears shortly after its interview ends; test interviews are not included. Click Download. The file has one row per finished interview, including interviews where no identifier was collected, so it can have more rows than the count on the button:

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Draw winners

For a Draw reward, click the draw button in Collected identifiers (Draw a winner or Draw 5 winners) to pick winners at random. Each distinct identifier counts once, however many interviews it appears in. If there are fewer distinct identifiers than winners, all of them are listed.
Click Export CSV before you click Done to keep the list of winners.

End a study

Close the study, then draw winners from everyone who took part.

Review interviews

Open a winner’s interview.