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Pillow is for product teams that want answers as fast as they ship. You describe what you want to learn, your Researcher Agent interviews your users at scale, and Pillow turns every interview into insights you can act on.

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How it works

1

Describe what you want to learn

Use the Study Builder to turn your objective into study goals, then refine them in the chat.
2

Your Researcher Agent interviews users

Your agent conducts natural interviews, adapting its questions to each participant’s responses.
3

Get insights

Read summaries, browse the Overview tab, and ask Ask Pillow questions grounded in real responses.
For the full picture, see How Pillow works.

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Who is Pillow for?

  • Product managers validating features and understanding user needs
  • UX researchers scaling qualitative research across user segments
  • Founders gathering customer feedback to guide product direction
  • Growth teams understanding user behavior and motivations

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Get started

Quickstart

Create your first study in a few minutes.

How Pillow works

Understand studies, interviews, and insights.

Core concepts

Dig into how each piece works.

Developer & SDK

Embed studies in your app or website.