1
Start a new study
From your dashboard, click New in the sidebar. Describe what you want to learn in plain language.
Our purchase funnel is: browse → add to cart → enter payment → confirm order. We’re seeing a big dropoff at the payment step. I want to understand what’s causing users to leave at that point and what would get them to complete the purchase.
The more context you provide, the better your Researcher Agent is at asking the right questions.
2
Choose a style and review your guide
Choose between questions and topics: write the exact Questions your agent asks, or set Topics it explores in its own words. Pillow drafts your guide from there.Use the chat to refine it:
- Add items you want to cover
- Remove ones that aren’t relevant
- Reword a question or reorder the guide
3
Configure your study
Use the right sidebar to set up your agent, outreach message, persona, and interview depth.Create a study →
4
Test and launch
Test directly in the sidebar preview as you build. You can also share the test link with teammates. Test interviews never show up in your dashboard data.When you’re ready, click Go live.Test vs. live mode →
What’s next
Broadcast your study
Get the link in front of your users.
Review interviews
Read transcripts as responses come in.
Ask Pillow about your data
Use the Overview tab and Ask Pillow to find patterns.