Getting your study link
Find your study link in two places:- Study detail page: Displayed at the top under the study name
- Settings > Integration tab: Where you also find the widget embed code
https://pillow.so/abc123
Share the link directly
Paste the link wherever your users are — email, Slack, SMS, in-app notifications, support tickets, or social media. The link opens a full-page conversation with your Researcher Agent. Add metadata parameters to track where conversations come from:https://pillow.so/abc123?meta_source=email&meta_campaign=checkout-feedback
This way you can filter conversations by source in your dashboard. Use different meta_source values for each channel so you know what’s working.
Embed in your app or website
For an in-app experience, use the Pillow SDK to present studies directly where your users are. Users can participate without leaving the page — the study appears as a chat widget.Web
Embed studies on your website with the browser SDK.
iOS
Present studies natively in your iOS app.
Android
Present studies natively in your Android app.
Monitor performance
Your study dashboard tracks three metrics:- Opens: Unique conversations started — counts each time a user loads your study link or widget
- Reply rate: Percentage of opened conversations where the user sent at least one message
- Replies: Total inbound messages across all conversations
What to look for
Low opens means the link isn’t reaching enough people. Try sharing it in more places, or embedding the widget on a high-traffic page. Low reply rate (users open but don’t respond) usually means the outreach message needs work. Revisit your outreach message — keep it short, personal, and end with one specific question. High reply rate with few replies per conversation means users are engaging but the conversation ends quickly. Consider adjusting your interview depth or making your study goals more open-ended.FAQ
What if I shared the link without metadata?
What if I shared the link without metadata?
Can I share the same link multiple times?
Can I share the same link multiple times?
Can I use different links for different audiences?
Can I use different links for different audiences?
Use the same link with different metadata parameters. For example,
meta_source=email for your email campaign and meta_source=in-app for your website widget. You can filter and compare in the dashboard.When should I use the SDK vs. a direct link?
When should I use the SDK vs. a direct link?
Use the SDK when you want the study to happen in context — for example, on a checkout page or feature page. Use the direct link when you’re reaching out to users externally, like in an email or message.
Next steps
Web SDK
Embed Pillow on your website with the SDK.
Customize metadata
Track conversation sources and user attributes.
Customize outreach
Improve your opening message.
Review conversations
Monitor incoming responses.