Skip to main content
Once your study is live, share the link with your users to start collecting interviews. You have two options: send the link directly, or embed it on your website. Find your study link in two places:
  1. Study detail page: Displayed at the top under the study name
  2. Settings > Integrations tab: Live and test links, ready to copy
Your live link format: https://pillow.so/abc123. Share the live link, not the test link; test interviews are excluded from insights. Share the link wherever you reach customers, such as a customer email, an in-app message, or a follow-up after a support conversation. The link opens a full-page interview with your Researcher Agent. Add metadata parameters to track where interviews come from: https://pillow.so/abc123?meta_source=email&meta_campaign=checkout-feedback This way you can filter interviews by source in your dashboard. Use different meta_source values for each channel so you know what’s working.

​
Monitor performance

Your study dashboard tracks three metrics:
  • Opens: Unique interviews started, counting each time a user loads your study link or widget
  • Reply rate: Percentage of opened interviews where the user sent at least one message
  • Replies: Total inbound messages across all interviews

​
What to look for

Low opens means the link is reaching too few people. Try sharing it in more places, or embedding the widget on a high-traffic page. Low reply rate (users open but don’t respond) usually means the outreach message needs work. Revisit your outreach message: keep it short, personal, and end with one specific question. High reply rate with few replies per interview means users are engaging but the interview ends quickly. Consider adjusting your interview depth or making your interview guide more open-ended.

​
FAQ

​
What’s next

Customize metadata

Track interview sources and user attributes.

Review interviews

Monitor incoming responses.