How interviews work
- The participant opens your link and sees your outreach message.
- The agent asks goal-driven questions that work through your study goals.
- It follows up on interesting or unclear responses.
- It wraps up once your goals are covered or the participant stops responding.
Interview summaries
Each interview is summarized at the top of the transcript: a headline and a few key points covering what was discussed. Hover over View full summary to expand it.Interview grades
Each interview is graded on how rich its responses are. The strongest interviews get an A or A+ badge, so you can spot them in the list, and you can filter the list by grade. See Review interviews.PII detection
Personally identifiable information is redacted in interviews. Redacted content appears as inline badges showing the type of data removed (names, emails, phone numbers, addresses, credit cards, financial info, SSNs, ID documents, and dates of birth), which keeps transcripts readable while protecting your participants’ privacy.Voice messages
Participants can send voice messages instead of typing. Each is transcribed to text in the transcript, and you can play the original recording.Interview metadata
Each interview captures context you can use to segment and filter your results:- Custom metadata: any data you pass via URL parameters
- Dynamic persona: per-interview persona parameters captured at launch
- Location: country, region, city (from IP)
- Device: desktop, mobile, tablet
- Locale: the participant’s language
What’s next
Customize outreach
Write the first message participants see.
Customize metadata
Track attributes via URL parameters.
Review interviews
Navigate and read your interviews.
How insights work
See how interviews become insights.