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Once interviews come in, Pillow analyzes them for you in two ways. The Overview tab surfaces patterns automatically, and Ask Pillow answers the questions you bring.

Overview

The Overview tab surfaces the key patterns across all your interviews: the questions your agent asked most often and how participants answered them. You get this read automatically, without asking.
Overview becomes available once a study reaches 100 interviews, the point where patterns become reliable.

Ask Pillow

Ask Pillow answers questions about your data in plain language, grounded in your interviews, with source references you can click to read the original transcript. Where Overview shows the patterns it found, Ask Pillow answers the specific questions you bring.

Summaries and grades

Every interview is summarized into a headline and a few key points, and graded for how rich its responses are. The strongest interviews get an A or A+ badge, so you can find them in the list. See Review interviews.

Further reading

Ask Pillow about your data

Put Overview and Ask Pillow to work.

When to analyze

Best practices for timing your analysis.

Review interviews

Read individual interviews in detail.

Track issues

See bugs and requests clustered across interviews.