The core loop
1
Define a study
Use the Study Builder to turn your objective into an interview guide, an agent, and an outreach message.
2
Your agent runs interviews
Participants open a link (or see the study in your app) and chat with your Researcher Agent. It works through your interview guide and adapts its follow-ups to each person.
3
Get insights
Every interview is summarized and graded, and the Overview tab surfaces patterns across them. Ask Pillow questions in plain language and get answers grounded in real responses.
4
Act on what you learn
Export findings, send issues to your tracker, and share answers with your team.
The building blocks
Where studies run
A study reaches participants through a shareable link or an embed on your site.Test before you go live
Every study starts as a draft with a preview so you can try the interview yourself and share it with teammates. Preview interviews never appear in your data. When you’re happy, go live. See Preview vs. live.Further reading
Quickstart
Get your first study live.
Studies
The anatomy and lifecycle of a study.
Interviews
How your agent runs each interview.
How insights work
Summaries, Overview, and Ask Pillow.