The core loop
Define a study
Use the Study Builder to turn your objective into goals, an agent, and an outreach message, together your study’s Brief.
Your agent runs interviews
Participants open a link (or see the study in your app) and chat with your Researcher Agent. It asks goal-driven questions and adapts its follow-ups to each person.
Pillow turns interviews into insights
Every interview is summarized and graded, and the Overview tab surfaces patterns across them. Ask Pillow questions in plain language and get answers grounded in real responses.
The building blocks
| Concept | What it is |
|---|---|
| Study | One research program: its goals, agent, audience, and results. See Studies. |
| Researcher Agent | The interviewer you configure: its name, voice, look, and how deep it probes. |
| Interview | One participant’s conversation with your agent. See Interviews. |
| Insights | The analysis layer: interview summaries, the Overview tab, issues, and Ask Pillow. |
Where studies run
A study reaches participants in a few ways: a shareable link, an embed on your site, or (for mobile and web apps) automatic launches to specific audiences through the SDK.Test before you go live
Every study starts in test mode so you can try the interview yourself and share it with teammates. Test interviews never appear in your data. When you’re happy, switch to live. See Test vs. live.When to use Pillow
Use Pillow when you need qualitative depth at a scale you can’t reach by hand: understanding churn, validating a feature, or exploring a funnel drop-off.Further reading
Quickstart
Get your first study live in a few minutes.
Studies
The anatomy and lifecycle of a study.
Interviews
How your agent runs each interview.
How insights work
Summaries, Overview, and Ask Pillow.