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Add translations for your outreach so each participant sees an opening message in the language matched to their locale. The chat interface uses that language too.

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Supported languages

Pillow supports 25 languages:

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Add languages

1

Write your primary outreach

Your first outreach message is drafted for you. Review and adjust it.
2

Add the languages you need

Click Add language and pick a locale, or click Add all languages to cover every supported language at once. Each message is translated for you, and you can edit any of them.
Translations carry the meaning and tone of your primary message, so edit them the same way you’d edit the original. For a video study, the welcome page title and subtitle are translated into each added language for you, so participants read them in the language of their interview.

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How locale matching works

A participant’s locale is detected from their browser. Pillow then picks the outreach language in this order:
  1. Exact match: their locale matches one you’ve added (for example, fr-FR).
  2. Same language: a variant in the same language (their fr-CA uses your fr-FR).
  3. Your default: the study’s default language.
  4. English: en-US as the final fallback.
In a text interview, the agent follows the identifiable language of the participant’s first message, including a greeting, when you’ve added that language to the study. In a video interview, the agent starts in the matched language. When a participant answers in another language you’ve added to the study, the next question and subsequent conversation follow their language automatically. A few foreign words or a skipped question keep the current interview language. When read-aloud is enabled, each new question uses a voice selected for its language. Replaying an earlier question uses that question’s language.

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Viewing interview language

Each interview records the participant’s locale in its metadata, so you can segment your results by language. If an interview comes in a language you don’t read, translate the transcript while reviewing it. See Review interviews.

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What’s next

Create a study

Set up multi-language outreach from the start.

Customize outreach

Write the first message participants see.