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Duplicating a study creates a copy of all settings while starting fresh with interviews. Use this to run similar studies without rebuilding from scratch.

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When to duplicate

Duplicate a study when you want to:
  • Re-run a study: Repeat it after product changes
  • Test variations: A/B test different outreach messages or question wording
  • Target new segments: Same questions, different audience
  • Create templates: Build a base configuration for recurring studies

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What gets copied

When you duplicate a study, the new copy includes:
The duplicate starts as a Draft with zero interviews. Launch it to begin collecting data.

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How to duplicate

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From the study table

1

Select studies

In the study list, check the box next to one or more studies you want to duplicate.
2

Click Duplicate

Click the Duplicate button in the toolbar that appears.
3

Confirm

Review the confirmation dialog and click Duplicate to proceed.

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Naming convention

Duplicates are automatically named with the original name plus the current date:
Naming example
Naming duplicates to reflect their purpose helps keep things organized when testing variations.

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After duplicating

Before launching your duplicate:

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Review and adjust

  1. Interview guide: Modify if testing different questions
  2. Persona: Update if targeting a different segment
  3. Agent: Adjust tone or name if needed
  4. Outreach: Revise messaging for the new context

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Test first

Always preview the duplicate to verify it behaves as expected before going live.

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Bulk duplicating

You can duplicate multiple studies at once:
  1. Select multiple studies in the study table
  2. Click Duplicate
  3. All selected studies are duplicated as separate drafts

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Use cases

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Recurring studies

Duplicate your quarterly feedback study each cycle. Keep settings consistent to track changes over time.

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A/B testing outreach

  1. Create your study with outreach version A
  2. Duplicate it
  3. Change only the outreach message in the duplicate
  4. Run both simultaneously and compare engagement

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Segment comparison

  1. Create a study with a broad interview guide
  2. Duplicate it multiple times
  3. Adjust persona in each duplicate (e.g., free users vs. paid users)
  4. Compare insights across segments

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What’s next

Create a study

Build a study from scratch.

Test vs. live mode

Verify your duplicate before launching.