> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trypillow.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Duplicate a study

> Reuse your study configuration for new studies

Duplicating a study creates a copy of all settings while starting fresh with interviews. Use this to run similar studies without rebuilding from scratch.

## When to duplicate

Duplicate a study when you want to:

* **Re-run a study**: Repeat it after product changes
* **Test variations**: A/B test different outreach messages or goals
* **Target new segments**: Same questions, different audience
* **Create templates**: Build a base configuration for recurring studies

## What gets copied

When you duplicate a study, the new copy includes:

| Copied                            | Not copied                     |
| --------------------------------- | ------------------------------ |
| Study name (with date suffix)     | Interviews                     |
| Study goals                       | Overview                       |
| Target persona                    | Metrics                        |
| Agent configuration               | Study status (resets to Draft) |
| Outreach messages (all languages) | Test/live aliases              |

<Note>
  The duplicate starts as a **Draft** with zero interviews. Launch it to begin collecting data.
</Note>

## How to duplicate

### From the study table

<Steps>
  <Step title="Select studies">
    In the study list, check the box next to one or more studies you want to duplicate.
  </Step>

  <Step title="Click Duplicate">
    Click the **Duplicate** button in the toolbar that appears.
  </Step>

  <Step title="Confirm">
    Review the confirmation dialog and click **Duplicate** to proceed.
  </Step>
</Steps>

## Naming convention

Duplicates are automatically named with the original name plus the current date:

```
Original: "Checkout Flow Feedback"
Duplicate: "Checkout Flow Feedback - Dec 18"
```

<Info>
  Naming duplicates to reflect their purpose helps keep things organized when testing variations.
</Info>

## After duplicating

Before launching your duplicate:

### Review and adjust

1. **Goals**: Modify if testing different questions
2. **Persona**: Update if targeting a different segment
3. **Agent**: Adjust tone or name if needed
4. **Outreach**: Revise messaging for the new context

### Test first

Always use test mode to verify the duplicate behaves as expected before going live.

## Bulk duplicating

You can duplicate multiple studies at once:

1. Select multiple studies in the study table
2. Click **Duplicate**
3. All selected studies are duplicated as separate drafts

## Use cases

### Recurring studies

Duplicate your quarterly feedback study each cycle. Keep settings consistent to track changes over time.

### A/B testing outreach

1. Create your study with outreach version A
2. Duplicate it
3. Change only the outreach message in the duplicate
4. Run both simultaneously and compare engagement

### Segment comparison

1. Create a study with broad goals
2. Duplicate it multiple times
3. Adjust persona in each duplicate (e.g., free users vs. paid users)
4. Compare insights across segments

## What's next

<CardGroup cols={2}>
  <Card title="Create a study" icon="plus" href="/guides/create-study">
    Build a study from scratch.
  </Card>

  <Card title="Test vs. live mode" icon="flask-conical" href="/guides/test-vs-live">
    Verify your duplicate before launching.
  </Card>
</CardGroup>