> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trypillow.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Broadcast your study

> Share your study link and reach your users

Once your study is live, share the link with your users to start collecting interviews. You have two options: send the link directly, or embed it on your website.

## Getting your study link

Find your study link in two places:

1. **Study detail page**: Displayed at the top under the study name
2. **Settings > Integration tab**: Where you also find the widget embed code

Your live link format: `https://pillow.so/abc123`. Share the **live** link, not the test link; test interviews are excluded from insights.

## Share the link directly

Share the link wherever you reach customers, such as a customer email, an in-app message, or a follow-up after a support conversation. The link opens a full-page interview with your Researcher Agent.

Add [metadata parameters](/guides/customize-metadata) to track where interviews come from:

`https://pillow.so/abc123?meta_source=email&meta_campaign=checkout-feedback`

This way you can filter interviews by source in your dashboard. Use different `meta_source` values for each channel so you know what's working.

## Embed in your app or website

For an in-app experience, use the Pillow SDK to present studies directly where your users are. Users can participate without leaving the page. The study appears as a chat widget.

<CardGroup cols={3}>
  <Card title="Web" icon="globe" href="/sdk/web/getting-started">
    Embed studies on your website with the browser SDK.
  </Card>

  <Card title="iOS" icon="smartphone" href="/sdk/ios/getting-started">
    Present studies natively in your iOS app.
  </Card>

  <Card title="Android" icon="smartphone" href="/sdk/android/getting-started">
    Present studies natively in your Android app.
  </Card>
</CardGroup>

## Monitor performance

Your study dashboard tracks three metrics:

* **Opens**: Unique interviews started, counting each time a user loads your study link or widget
* **Reply rate**: Percentage of opened interviews where the user sent at least one message
* **Replies**: Total inbound messages across all interviews

### What to look for

**Low opens** means the link isn't reaching enough people. Try sharing it in more places, or embedding the widget on a high-traffic page.

**Low reply rate** (users open but don't respond) usually means the outreach message needs work. Revisit your [outreach message](/guides/customize-outreach): keep it short, personal, and end with one specific question.

**High reply rate** with few replies per interview means users are engaging but the interview ends quickly. Consider adjusting your [interview depth](/guides/create-study#interview-depth) or making your study goals more open-ended.

## FAQ

<AccordionGroup>
  <Accordion title="What if I shared the link without metadata?">
    No problem. Interviews work normally, they just don't have custom tags for filtering. You can always add metadata to future links.
  </Accordion>

  <Accordion title="Can I share the same link multiple times?">
    Yes. The link doesn't expire. Users who've already completed an interview see their previous chat if they open the link again.
  </Accordion>

  <Accordion title="Can I use different links for different audiences?">
    Use the same link with different metadata parameters. For example, `meta_source=email` for your email campaign and `meta_source=in-app` for your website widget. You can filter and compare in the dashboard.
  </Accordion>

  <Accordion title="When should I use the SDK vs. a direct link?">
    Use the SDK when you want the study to happen in context, for example on a checkout page or feature page. Use the direct link when you're reaching out to users externally, like in an email or message.
  </Accordion>
</AccordionGroup>

## Target specific users with the SDK

If you want to reach specific segments of your app users by platform, location, activity, or custom properties, use [audience targeting](/guides/audience-targeting). This automatically launches your study to matching SDK users without them needing to click a link.

## What's next

<CardGroup cols={2}>
  <Card title="Target SDK audiences" icon="target" href="/guides/audience-targeting">
    Automatically launch studies to specific user cohorts.
  </Card>

  <Card title="Web SDK" icon="code" href="/sdk/web/getting-started">
    Embed Pillow on your website with the SDK.
  </Card>

  <Card title="Customize metadata" icon="tag" href="/guides/customize-metadata">
    Track interview sources and user attributes.
  </Card>

  <Card title="Review interviews" icon="eye" href="/guides/review-interviews">
    Monitor incoming responses.
  </Card>
</CardGroup>